Lenny Rachitsky · 3 min read · Gen AI Tools
🎙️ This week on How I AI: Mastering Midjourney: How to create consistent, beautiful brand imagery without complex prompts
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The episode features Jamey Gannon's workflow for creating consistent, high-quality brand imagery in Midjourney using mood boards, style references, and personalization codes, with a focus on minimizing prompts and understanding what the AI can 'see.' It covers building a scalable visual system, avoiding common prompt pitfalls, and routing tasks across tools to achieve repeatable aesthetics.
Key Takeaways
- Avoid prompting; rely on style references, image references, and personalization codes to communicate visually with AI.
- Style references (SREFs) often outperform mood boards and should be used as the primary mood framework for consistency.
- Personalization codes create a repeatable aesthetic; carefully rate images to tune these codes and watch for style bleeding.
- Use editorial and camera references as prompting shortcuts to convey lighting, composition, and vibe efficiently.
- When something isn’t working, remove the offending reference or element rather than tweaking prompts; use AI routing across tools (Midjourney, Nano Banana, Flora) to optimize outcomes.
Excerpt
Every Monday, host Claire Vo shares a 30- to 45-minute episode with a new guest demoing a practical, impactful way they’ve learned to use AI in their work or life. No pontificating—just specific and actionable advice. Mastering Midjourney: How to create consistent, beautiful brand imagery without complex prompts Brought to you by: Vanta —Automate compliance and simplify security Lovable —Build apps by simply chatting with AI Jamey Gannon is an AI creative director who has spent thousands of hours working inside Midjourney. In this episode, she walks through the system she uses to generate consistent, high-quality brand imagery using mood…