Ruben Hassid · 6 min read · AI & Product
General Purpose Consulting.
Read the original on ruben.substack.com →
The author announces the launch of General Purpose Consulting (GPC), an AI adoption company focused on practical AI implementation for businesses rather than academic AI education. GPC was formed through the acquisition of 'Grantbot,' led by CEO Grant Hushek, a former educator and consultant who has helped billion-dollar organizations adopt AI. The company's philosophy centers on helping businesses become more effective using AI tools, not teaching them how AI works technically.
Key Takeaways
- GPC positions itself against academic AI education, focusing instead on practical, business-oriented AI adoption that delivers real operational value
- Teaching AI to individuals differs fundamentally from implementing it across entire organizations, which requires a consulting-level approach
- A key early success involved automating order fulfillment copy-paste tasks for a 45-person, $700M revenue food company, freeing employees for higher-value sales roles
- The core value proposition is framed as 'how to AI' rather than 'what is AI,' making adoption accessible to non-technical business teams
- GPC targets traditional businesses that are intimidated by AI but stand to gain significant efficiency improvements equivalent to adding headcount
Excerpt
. Today is the day. I am launching GPC: → First, watch the launch on Linkedin. You won’t understand anything without watching the video. GPC (= General Purpose Consulting) is my AI Adoption Company. Because the world is going crazy with AI. Too crazy. The pressure to master it is unbearable. So people are lost. You are lost. You scroll social media & you feel behind: What ‘ GPT ’ stands for? You don’t know. How does an LLM work? A what? Should you use Graph Knowledge? Maybe. What about agent harness? Hopefully not. (Stick until the end to know…