Kyle Poyar · 8 min read · Growth
Why your marketing isn't working
Read the original on kylepoyar.substack.com →
The post distills why many marketing efforts stumble in AI-enabled landscapes, offering concrete stats on AI search visibility, revenue progress from a growing newsletter, and a set of frameworks to improve marketing effectiveness (Fuel & Engine, RAM) along with a traffic-light prioritization method to reclaim focus.
Key Takeaways
- AI search visibility metrics: 70% of AI-cited pages were updated within the past year; 85% of brand mentions in AI search come from third-party sources; content under three months old is 3x more likely to be referenced.
- Marketing frameworks: Fuel & Engine (fuel = great content; engine = distribution) and RAM (Random Acts of Marketing) to diagnose and balance marketing efforts.
- Prioritization method: a traffic-light system—50% green, 40% yellow, 10% red—to focus on what’s working while iterating or cutting low-potential work.
- Growth and monetization progress: newsletter growth to over 81,600 readers with >$75k/year in subscriber revenue, plus experiments with premium offers and a growing podcast to expand reach.
Excerpt
Growth Unhinged is proudly supported by AirOps My friends at AirOps just released a 🔥 playbook about how to take control of your AI search visibility with examples from Carta, Ramp, and Webflow. Key insights from my perspective: (1) 70% of AI-cited pages were updated within the past year, (2) 85% of brand mentions in AI search come from third-party sources versus your own, and (3) content less than three months old is 3x more likely to be referenced. Check out the playbook . Then go deeper with AirOps and growth expert Kevin Indig in their upcoming webinar on December…