Kristen Lowe · 18 min read · Growth
How to make people care about your startup
Read the original on lennysnewsletter.com →
This piece argues that in a crowded attention economy, founder-led communications is a powerful, low-cost way to get people to care about your startup. By starting with the 'why'—the authentic reason you began the company—founders can craft credible narratives that connect with people, without needing to be contrarian or endlessly entertaining. It also outlines the three founder archetypes to guide messaging.
Key Takeaways
- Founder-led communications can be a low-cost, high-leverage tool to capture attention and drive growth.
- Start with a clear 'why' for your company; this why is the most narratively powerful idea to share.
- Authentic human stories about why you started resonate more than generic pitches; you don't need to be relentlessly vulnerable or contrarian in every message.
- There are three founder archetypes that messaging can map to, helping shape your communication strategy.
Excerpt
👋 Hey there, I’m Lenny. Each week, I share deeply researched product, growth, and career advice. For more: Lenny’s Podcast | Lennybot | How I AI | Become an AI-Native Builder and other favorite AI/PM courses Subscribe now P.S. Get a full free year of Cursor, Notion, Replit, Lovable, Factory, Wispr Flow, Linear, ElevenLabs, PostHog, Brain.fm, Waking Up, and more, by becoming an Insider subscriber (while supplies last). Learn more . Kristen does such an incredible job of introducing this piece that I’ll just skip my regular intro and jump right into it. Kristen Lowe is an executive ghostwriter and…