Ruben Hassid · 9 min read · Gen AI Tools
Infographics.
Read the original on ruben.substack.com →
Infographics capture attention because the brain processes images faster than text. The piece argues for using AI tools (Claude) to generate and refine infographic styles, build a formal design system, and produce consistent visuals through a structured workflow. It emphasizes fidelity to references, clear prompts, and documenting trade offs rather than relying on guesswork.
Key Takeaways
- Visuals are more memorable than text and drive engagement.
- Use AI to extract a design system from reference images and apply it to infographics.
- Build a formal design system with CSS variables, typography, spacing, and radius to standardize visuals.
- Employ structured prompts and feedback loops to communicate design decisions in plain language and surface trade offs.
- Prioritize fidelity to references before adding original flavor, and document any design trade offs or alternatives.
Excerpt
Your brain loves images. Because more of your brain is used to process images, not text, to understand the world. So when I’m writing on Linkedin, most of my work is actually making images. And that’s what got me here: 136 million impressions in a year. And 9 posts out of 10 are images, with text. People forget what they read. They remember what they saw. Now I know what you’re thinking. This is yet another AI guide, and you’re gonna follow it and make infographics that look like everyone else’s, and only I, the author , get good results…