Lenny Rachitsky · 2 min read · Product Teams
This CPO regrets that product management exists | Tom Verrilli (CPO of Whatnot)
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In this interview, Tom Verrilli, CPO of Whatnot, explains the provocative idea that the product management function can be counterproductive, and dives into how AI is reshaping PM, hiring practices, and team structure. He shares his 'play the accordion' mental model, lessons from his time at Twitter and Twitch, and Whatnot’s data‑science evolution as context for how modern product teams operate.
Key Takeaways
- Whatnot's PM team was founded on the premise 'we regret that product management exists,' signaling a deliberate, minimal, and empowered approach.
- AI is reshaping the PM role and data science practices at Whatnot, affecting decision‑making and execution.
- There’s a shift toward senior ICs doing more of the work, challenging traditional PM delegation models.
- The 'play the accordion' mental model offers a balance between autonomy and alignment within product teams.
- Hiring lessons emphasize fit and capability over simply 'getting out of the way' to avoid micromanagement.
Excerpt
Tom Verrilli is the chief product officer at Whatnot, a live shopping platform that’s become the fastest-growing U.S. marketplace business in history, with over $8 billion in GMV. Before joining Whatnot, Tom was CPO at Twitch and director of product growth at Twitter (during one of the most turbulent periods in the company’s history). Listen on YouTube , Spotify , and Apple Podcasts In our in-depth conversation, we discuss: Why Whatnot’s product team was founded on the premise “we regret that product management exists” How AI is reshaping the PM role What Tom looks for when hiring PMs The shift…