Elena Verna · 11 min read · Product Execution
Who's got time for Product Marketing?
Read the original on elenaverna.com →
The post argues that AI and rapid feature releases are transforming product marketing. Modern PMMs are less a bottleneck and more an accelerator, working closely with Growth and Product teams to enable faster launches, with new tiered launch cadences and strategic coordination.
Key Takeaways
- PMMs have shifted from being bottlenecks to foundational accelerators that enable faster, cross-functional launches.
- To keep pace, teams should empower themselves to launch updates without every release going through PMM, using a tiered launch framework (Tier 1 big launches and Tier 2 more fluid launches).
- AI-native PMMs and evolving tools are changing the skill set needed; alignment between PMMs, Growth, and Product is essential.
- Taking on more product marketing work can accelerate both individual careers and company growth.
Excerpt
Hi everyone - Most of you are Growth or product people, which means that one of your closest collaborators is probably: Product Marketing. As I’m seeing roles start to merge and overlap, this is an area you should definitely be aware of. What are AI-native PMMs doing and how can you collaborate best with them? What skills do they have that you should maybe learn? I asked our incredible Core PMM from Lovable, Gemma Casey-Swift , to write this guest post to fill you in. Enjoy! - Elena How product marketing works these days is unrecognizable from even a few…