Elena Verna · 12 min read · Growth
So, you want to be a content creator?
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The author explains why they started creating content not to become an influencer, but to surface valuable, real-world lessons from startups. They critique generic online advice and emphasize sharing practical patterns and growth insights, using a LinkedIn approach centered on bite-sized, rule-based posts. The piece argues that public, experience-backed lessons can accelerate collective learning more than polished but superficial career guidance.
Key Takeaways
- Focus on actionable, experience-based insights rather than chasing influencer status.
- Post using simple, repeatable rules (e.g., share topics discussed in conversations multiple times) to maintain consistency.
- Two content archetypes—contrarian takes and recognizable patterns—tend to perform best.
- Public sharing of real-world startup growth and product lessons can help others solve common challenges faster.
Excerpt
Hey, would you do me a favor? I’m partnering with Typeform to do a study about what people in tech think of being a manager vs. staying an IC. I’d love to get your perspective! Please share your thoughts→ Everyone wants to be a content creator these days. Or an influencer. Or, if you speak LinkedIn, a thought leader. Personally, the last 2 give me the ick - please never ever call me an influencer. I get it. Attention feels good. Likes, comments, reposts, follower counts. They all scratch something in our fragile, validation-seeking egos. We live in the attention…