Elena Verna · 8 min read · Growth
5 of my favorite new retention techniques that you may not have tried
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The article outlines five retention techniques the author recently tested that produced meaningful lift, along with two retention laws often forgotten. It covers practical tactics like adding a lite plan to the cancellation flow, implementing in-app prompts for involuntary churn due to payment issues, and other actionable approaches.
Key Takeaways
- Always ask why users churn and categorize the reasons; use the insights to guide discounts, engagement, and product improvements.
- Test a lite plan within the cancellation flow (e.g., a lower-priced tier) to retain users who don’t need full functionality, optimizing for take rate and long-term renewals.
- Introduce a Keep the Lights On (KTLO) plan to keep core features for users who don’t need the full feature set, without forcing a full upgrade.
- Use in-app prompts for involuntary churn caused by payment issues to recover paying users before they churn.
- Map churn feedback to lost revenue (MRR) to prioritize what to build next and drive measurable improvements.
Excerpt
Retention is life. It’s the ultimate Product-Market Fit feedback loop. It’s how you know whether your product is actually lovable or not. This means the opportunities for improvement are endless. And even though I’ve been obsessed with improving paid user retention for a long long long long time, I’m still finding new approaches. Here are a few that we’ve recently tested… which all yielded a meaningful lift! Plus, 2 laws of retention improvement that everyone keeps forgetting. Sponsored by Churnkey , the platform that helps companies save 20–40% of subscription revenue that would otherwise be lost to churn. Used by…