April Dunford · 3 min read · Product Strategy
New Book Available (EARLY announcement for subscribers)
Read the original on aprildunford.substack.com →
The author announces a second edition of Obviously Awesome with major updates (new pre-work, a chapter on value, and content for large companies) and offers early access to subscribers during Amazon's listing transition. The message explains how to locate and order the updated edition across formats, notes regional availability, and hints at forthcoming updated templates.
Key Takeaways
- The new edition includes significant updates: pre-work, a value chapter, and added content for large companies.
- Subscribers get early access while Amazon completes the transition, with clear guidance on how to find and order the updated edition.
- Ebooks and audiobooks are updated, but hardcover availability may vary by country; follow specific steps to ensure you get the new edition.
- Step-by-step instructions are provided to locate the updated paperback on Amazon and verify the yellow 'UPDATED AND EXPANDED' sticker.
Excerpt
As I mentioned in previous newsletters, I am releasing a second edition of my Positioning book, Obviously Awesome. It’s a fairly significant update to the original book. There’s a new pre-work section, a new chapter on value, added content for large companies, and a lot more. You can find out more about what’s new in this post . For weeks, I have been waiting for the Amazon listing to fully switch over from the old book to the new book. Amazon’s support for authors is, in a word, CRAPOLA . While I grow old waiting for Amazon, I’ve decided to…